Doing More Than Recycling - Buying Less

With six billion people on the planet, the richest 20% (who consume 80% of the world's resources) need to begin setting the example.

If everyone lived like an average Briton, we'd need 3 planet Earths to live on.

Kalle Lasn, co-founder of the Adbusters Media Foundation, and responsible for turning Buy Nothing Day into an international annual event: "Our headlong plunge into ecological collapse requires a profound shift in the way we see things. Driving hybrid cars and limiting industrial emissions is great, but they are band-aid solutions if we don’t address the core problem: we have to consume less."