06 February 2009

Aid To Jaguar Land Rover

Especially over the last month, local media (papers in Coventry and Birmingham), the city council, and local Labour MPs, have been focused in securing aid for the motor industry (primarily Jaguar Land Rover).

I think we should walk more and cycle more, and use public transit more. But, I don't have a rose-coloured glasses expectation that people will stop driving. I do think the future of the car industry will be focused on the phasing-out of the internal combustion engine. As such, I don't see the point in aiding the car-industry-as-it-is, without attaching provisions to shift the car industry to how-it-should-be.

That is, aid to Jaguar LandRover if 20% of its production is low-emission by 2010, 40% of its production low-emission by 2012, 60% by 2014, etc. Or this idea, to give consumers a £2000 rebate if they trade in older inefficient vehicles for low-emission ones.

2 comments:

Joe said...

Yeah, but Land Rover occupies one of the most obnoxious and nasty parts of the car industry - huge totally unnecessary vehicles for the majority of their customers. Land Rover could only be greener by not existing and by the ponsy middle classes waking up to the notion that driving their kids to school in a tank is not sensible.

Unknown said...

The need of the hour is to cut down on vehicular usage, it save sour money in tough times and also helps protect the environment.

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