"In 1985, Roddick used the shop windows of her by-now burgeoning Body Shop business to promote Greenpeace's Save the Whales campaign.""Instead of buying ingredients such as brazil nuts for shampoo from commodity markets, she went straight to the source and set up development projects all over South America and Africa. The overriding message was that a business could be good and consumers could be a force for change."
"Twenty years ago, the business community said to Anita, "What in god's name are you doing?" Her fair trade ideas were peripheral. But she created the space where it's acceptable to set up an environmental business. Now everyone's doing it. That's a huge achievement."
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