A thousand businesses have already signed up. They want the one-hour event to lead to a yearly cut in emissions by 5%.
"It's really about moving away from the despair that global warming seems to produce and starting thinking of what can we do about it. I think people have tried it before, but nobody has successfully done it and I don't think anyone has tried it it on the scale we are trying. If it's as successful as we hope, we hope to take it around the world and do this in every major city we can get to join us."
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