David Cameron and Women

The Fawcett Society, in conjunction with IpsosMORI, have published some interesting findings on David Cameron's appeal:

Just 9% of women say Cameron is more honest than most politicians, compared to 16% of men. 38% of women have yet to make up their mind about the new Conservative leader. Women put the NHS at the top of their political agendas with 40% of women ranking it as one of the two most important issues facing Britain compared to just 26% of men.

Dr Katherine Rake, Director of the Fawcett Society said,

“Today’s analysis knocks on the head the notion that women are more likely than men to be influenced by politicians’ personal appearance and style. It shows that women take a considered, and rather sceptical, approach to politics. Women’s levels of disenchantment with the Government are at an all time high, but this is not translating into a strong move towards Cameron and the Conservatives. Rather, women are currently assessing their options and now is the time that all political parties need to set out a bold vision that captures women’s interest, and ultimately their votes."