Food Waste Collection

Britain bins nearly £3 billion in fruit and vegetables each year. That's £342 000 an hour.

WRAP's pilot project of household food waste collection, in 19 local authorities, has gone splendidly:

WRAP had thought people might refuse the extra work involved in separating the waste or object to the smell of the special bins, but they said most people participating reported high levels of satisfaction with the service.

Phillip Ward, director for local government services at WRAP, said: "We throw away 6.7m tonnes of food every year in the UK - £10bn worth - and most of that goes to landfill. We are delighted by the results of these trials, which show that if consumers are given the right tools and are provided with a good service, they will participate in initiatives to cut waste sent to landfill."