Jamie's Ministry Of Food

"Jamie's Ministry of Food" .. or ... "How Jamie Oliver Realised How Non-Millionaires in Rotherham Live", Tuesday at 9pm on Channel 4:

"'I've seen kids in Aids orphanages in Soweto with better diets than that,' says Jamie after meeting Natasha, sitting in his Range Rover, clearly upset."

"Natasha's family never cooked, she never went to school much, therefore Natasha is bewildered by the kitchen and recipes if Jamie isn't there."

"She has no car and two kids, while the supermarket is on the outskirts of town and the takeaway is next door. She gets £80 a week and she's drowning in unpaid bills; she's got nothing left to sell, she's crying a lot and the kids want cheese-chips so she's bloody well giving them some."

"She's not a bloody idiot, she's just totally poor with no confidence. News just in: these two things are different."

"'The thing with you, Jamie,' another woman tells him, 'is you live in a bubble. You've got no bloody idea what it's like for us.' Well, if he didn't, it's dawning on him now."